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Episode 43: Defining the Culture

“Culture is simply a shared way of doing something with a passion.” - Brian Chesky, Co-Founder, CEO, Airbnb


1. Invite Others Into Your Passion

When you decide to define culture you will give yourself an even better potential to realize the total effectiveness that your team could have.  

If you want to be a leader you have to help people come alongside you.  

QUESTION: Are you helping people be passionate about what they do at your company? 

QUESTION: What is the experience that you are offering the new people if they join your team?  What would they say about the way that you work together, treat one another, and strive for success together?  


2. Include Others Into Your Team.

Brian Kristofek, President and CEO, Upshot, says, “Being a great place to work is the difference between being a good company and a great company.” 

If you want to be an exceptional leader you have to get the new person acclimated as soon as you can.  

QUESTION: Will the new person be able to ease in and be on a path toward success right away?  

Your job is to ask questions and to get others on the team involved with that process so that the new person feels welcomed and valued on day one.  


3. Introduce Others Into Your Process.

Your company has a process for the way that they do things, whether they know it or not.  

We are defining culture every day.  Whether or not you want to be a part of that process, and shaping it into something that you wanted to be, is up to you.

If you choose not to be intentional about the company process, and processes for that matter, you are just going to introduce frustration to your new people right away. 

You’re not going to fool your team, and the new people are going to know pretty quickly whether or not you know what you are doing, or believe and what you say you do.


MO’s Final Thoughts

The main thing for us to remember today is that culture is something that is always being shaped and defined.  Unfortunately, companies are focused so much on getting things done, that they forget to focus on what really matters, which is shaping the company into what they wanted to be.  


"Culture eats strategy for breakfast." - Peter Drucker

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